Privacy policy

Effective Date: October 1st, 2025

Last Updated: October 21st, 2025

Overview

CURRNT, a division of River Bluff CBD LLC, operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). CURRNT is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, billing address, shipping address, phone number, and email address.
  • Financial information including credit/debit card details, payment confirmations, and other payment information (processed securely through Shopify).
  • Account information including username, password, preferences, and settings.
  • Transaction information including items viewed, added to cart, purchased, or returned, as well as past order history.
  • Communications with us such as customer support messages or feedback you submit.
  • Device and usage information such as your IP address, browser type, device identifiers, and interactions with the Site.
  • Age verification data (for compliance with 21+ product restrictions).

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you when you create an account, place an order, or communicate with us.
  • Automatically through the Services, such as cookies and analytics tools.
  • From service providers (Shopify, payment processors, shipping carriers, etc.) acting on our behalf.
  • From third-party marketing or technology partners that help operate or improve our store.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • Provide, tailor, and improve the Services – to process orders, payments, shipping, and returns, and create a personalized shopping experience.
  • Age verification and compliance – to confirm that you are 21 or older and legally permitted to purchase hemp-derived products in your jurisdiction.
  • Marketing and advertising – to send promotional emails (only if you’ve opted in), display personalized ads, and inform you of new products.
  • Security and fraud prevention – to prevent unauthorized transactions or misuse of our website.
  • Communications – to respond to inquiries, provide support, and manage your account.
  • Legal compliance – to comply with hemp-related state and federal laws and respond to lawful requests from authorities.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate purposes, including:

  • Shopify – which hosts and powers our online store and processes order data.
  • Service providers – including payment gateways, shipping partners, marketing platforms, and analytics providers.
  • Business partners – when you consent or direct us to share information, such as via loyalty or affiliate programs.
  • Legal and compliance purposes – when required by law, subpoena, or government request.
  • Corporate transactions – in the event of a merger, sale, or business transfer.

We do not sell personal information, nor do we permit unauthorized third-party marketing with your data.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them for you.

Information you submit to the Services will be transmitted to and shared with Shopify, which may process such information in other countries. Shopify may also use certain data across merchants to improve its ecommerce systems and marketing tools.

To learn more about Shopify’s data practices, you can visit the Shopify Consumer Privacy Policy and Shopify Privacy Portal at:
https://privacy.shopify.com/en

Age Restrictions

Our products are intended only for adults 21 years of age or older. We do not knowingly collect or store personal information from anyone under 21.

If we become aware that we have collected information from a person under 21, we will delete it immediately.

You may be asked to confirm your age through a verification popup or by providing valid identification to complete your purchase.

Shipping Restrictions

Due to state and local hemp laws, we do not ship hemp-derived THC products to the following states and territories:

Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Hawaii, Idaho, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Mississippi, Montana, New Jersey, Nevada, New Hampshire, New York, Oregon, Rhode Island, South Dakota, Utah, Vermont, Virginia, Washington, and West Virginia.

Orders placed from these restricted locations will be canceled and refunded.

Security and Retention of Your Information

We use reasonable administrative, technical, and physical safeguards to protect your personal information. Payment information is encrypted and processed in accordance with PCI-DSS standards via Shopify.

No system is completely secure, and we cannot guarantee “perfect security.” You are responsible for keeping your account credentials confidential.

We retain your data only as long as necessary to provide the Services, comply with legal obligations, or resolve disputes.

Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

  • Request access to your personal information.
  • Request correction or deletion of your data.
  • Opt out of marketing communications.
  • Withdraw consent for data processing (where applicable).

You may exercise these rights by contacting us at contact@drinkcurrnt.com

We will not discriminate against you for exercising your privacy rights.

Cookies and Tracking Technologies

We use cookies and similar technologies to improve your browsing experience, analyze site traffic, and personalize content.

You can control cookie preferences through your browser settings, though disabling them may limit certain features of the Site.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from anyone under the legal age of majority or under 21 years of age.

If you are a parent or guardian and believe your child has provided personal data to us, please contact us and we will delete it promptly.

Complaints

If you have concerns about how we handle your personal information, please contact us. You may also have the right to lodge a complaint with your local data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, or legal requirements. Updated versions will be posted here with a new “Last updated” date.

Contact Information

CURRNT, a division of River Bluff CBD LLC
673 Sinsinawa Ave
East Dubuque, IL 61025
Email: contact@drinkcurrnt.com

Legal and Compliance Notice

All CURRNT products are derived from industrial hemp and contain no more than 0.3% Delta-9 THC by dry weight, in accordance with the 2018 U.S. Farm Bill.

Products sold on drinkcurrnt.com are intended only for adults 21 years and older and are not for use by minors.

Statements on this site have not been evaluated by the Food and Drug Administration (FDA). Products are not intended to diagnose, treat, cure, or prevent any disease.